Description
The Leigh Steinberg Sports Business Certificate is designed to teach students the ins and outs of the sports industry, how to land the job they want, and how to create a successful legacy working in sports. Throughout its 11 modules, students will be walked through sports business job preparation, help them generate ideas to stand out, connect them with peers and mentors in their chosen sports profession, and teach them how to effectively network in the industry. It is the only course with exclusive insider secrets to help its students enter the world of sports.
Learners
Listeners of this course include:
● Young professionals who are aspiring to a career in the sports industry
● Current sports professionals who want to accelerate their career
● Career-changing professionals who want to transition to a sports career
● People looking for insight from those currently in the profession they desire
● People that understand the value of quality mentors
● Career oriented individuals that see opportunity when it appears
● Anyone that wants their foot in the door of the sports and entertainment industry
Author
Leigh Steinberg has over 40 years of experience as a sports agent, representing over 300 professional athletes across every major league. Throughout his career, Leigh has secured over $3 billion in contracts for his clients and directed over $800 million to charitable organizations. As an NFL agent, Leigh has represented the first overall pick a record of eight times and 62 first round picks in total. His success has landed him as a guest on shows such as The Dan Patrick Show, Jim Rome, The Colin Cowherd Show, and many more. Most notably, Leigh is credited as the real-life inspiration for the Academy Award-winning movie Jerry Maguire, and he continues to inspire the next generation of sports professionals through his Business Certificate, Agent Academy, and unrivaled philanthropic endeavors and outreach.
Learning Outcomes
The learning outcomes for the module are as follows:
● How to negotiate effectively and what makes a binding contract
● How to network and build connections within the industry
● How salary caps for each league work, how they’re constructed, and what constitutes a cap hit
● How to properly interact with prospects and maintain them as a client
● How to brand yourself, your clients, and how to land marketing and endorsement deals
● How to create sports-related films and television content
● How to land a job with a sports team and advice from professionals in the industry
● How to manage stadiums and venues and prepare for major events
● How to open and effectively manage a charitable organization
● How to become an athletic trainer and new developments in technology
● Learn about developments in sports technology and how it helps both fans and athletes
Belhaven University PLA Credits Assessed: 2
*Note, there is a maximum number of PLA credits that may be applied toward a degree program. Refer to the Belhaven University website for the latest on PLA policies.
