Description
Recruit, Retain, & Calculate Profitability
Session 5 is “Agents: Recruit, Retain, & Calculate Profitability”. Real estate agents are the backbone of the brokerage. Recruit the best & brightest agents, offer compensation, and calculate profitability. Train them to succeed. Keep the right agents loyal and producing.
Tune in to our most explosive session yet, All About AGENTS! I open my locked vault and spill my secret sauce for Brokerage Profitability with Agents. For 2 full hours it rains pure PROFITS with endless take-away tools. Here’s what you will learn:
- Recruiting – whom are you seeking? Find the right talent who align with your values.
- Onboarding – why getting them acclimated to your culture is critical on Day 1 (FREE onboarding forms kit Bonus!)
- Value Proposition – who would great agents join your company? What services should you offer?
- Compensation – determine the best model for your brokerage and take a peek at my sample 2-dimensional sliding scale tiered model for flat transaction fees
- Training & Education – invest in your agents and develop their strengths. Guide them to meet their production goals
- Retention – lead with value and keep your talent in-house
- Termination (FREE termination forms kit Bonus!)
…and so much more! Wow, just incredible.
Activity workbook for participants (again, free) include:
- Identifying Our Culture – Is our culture attractive? How does it sync with our Vision, Mission, and Values?
- Agent Product Service Mix – assemble your best offer and show the benefits (not features)
- The “RIGHT” Fit – What are your must-have qualifications in a new agent to get the right alignment?
- Recruiting Hot List to brainstorm 30 prospective agents on your recruiting list
Most importantly, we crunched the #s on producing vs. non-producing agents and found the right formula with my proprietary Excel® workbook, “Brokerage Agent Calcs” available only to attendees.
